Their first franchisee was Neil Fox, a distributor for General Petroleum Corporation. In late 1953, with only a rendering of Meston's design in hand, the brothers began seeking franchisees. They used such things as turning off the heating to prevent people wanting to stay so long, fixed and angled seating so the customer would sit over their food promoting them to eat faster, spreading the seats farther apart so being less of a sociable place to dine in, and giving their customers branded cone shaped cups forcing them to hold their drink while eating which would speed up the eating process. Further marketing techniques were implemented to change McDonald's from a sit down restaurant to a fast food chain. A third, smaller arch sign at the roadside hosted a pudgy character in a chef's hat, known as Speedee, striding across the top, trimmed in animated neon. The new restaurant's design achieved a high level of notice thanks to gleaming surfaces of red and white ceramic tile, stainless steel, brightly colored sheet metal, and glass pulsing red, white, yellow, and green neon and two 25-foot yellow sheet-metal arches trimmed in neon, called " golden arches" even at the design stage. They achieved the extra efficiencies they needed by, among other things, drawing the actual measurements of every piece of equipment in chalk on a tennis court behind the McDonald house (with Meston's assistant Charles Fish). The brothers and Meston worked together closely in the design of their new building. They collected recommendations for an architect and interviewed at least four, finally choosing Stanley Clark Meston, an architect practicing in nearby Fontana. In April 1952, the brothers decided they needed an entirely new building in order to achieve two goals: further efficiency improvements, and a more eye-catching appearance. In October 1948, after the McDonald brothers realized that most of their profits came from selling hamburgers, they closed down their successful carhop drive-in to establish a streamlined system with a simple menu which consisted of only hamburgers, cheeseburgers, potato chips, coffee, soft drinks, and apple pie. In 1937, their father Patrick McDonald opened "The Airdrome", a food stand, on Huntington Drive ( Route 66) near the Monrovia Airport in the Los Angeles County city of Monrovia, California The McDonald family moved from Manchester, New Hampshire to Hollywood, California in the late 1930s, where brothers Richard and Maurice McDonald ("Dick" and "Mac") began working as set movers and handymen at Motion-Picture studios. Founding by Richard and Maurice McDonald The oldest operating McDonald's on Lakewood and Florence in Downey, California, was the chain's third restaurant and the second to be built with the Golden Arches.
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